20 October 2020
Branded residences are those affiliated with a well known brand, usually hoteliers such as Ritz-Carlton and Four Seasons, but increasingly non-hotelier brands such as YOO, Baccarat, Missoni and Aston Martin. According to Savills research the branded residence sector has grown 170% over the last 10 years, achieving an average 31% premium over non-branded developments, however this varies substantially according to location.